UA is a storytelling and marketing consultancy built on celebrating purpose.
At the cross-section of creativity, culture, and philanthropy UA helps clients create their legacy and put the spotlight on what matters most to you.
Crafting purpose-driven ideas around your brand's values, essence and strategy, or helping to execute yours, we transform them into authentic, socially engaging stories and campaigns centered around moments of truth and joy.
We make social impact look and feel good for you and your brand.
What is your legacy?
“It's very clear to me that your passion sits at the intersection of creativity and life's big questions.”
Golriz Lucina, Co-founder Soul Pancake/ Division of Participant Media (July 2020)
lATEST Project:
APPRENTICE NATION T-SHIRT DESIGN WITH YASH PRADHAN
Apprentice Nation (AN) is a career-based platform that uses the power of music to give under-represented young people the skills they need to create their own path. Unfinished Animals worked with Apprentice Nation to conceptualize and commission a t-shirt design with the talented artist Yash Pradhan. Pradhan took the tagline “I’ll Be What I Want” to the next level, as Apprentice Nation set out to empower the next generation.
Featured Project:
THE ‘LOST HOURS WALK’ WITH CALM X FANDANGOE KID
Working with the charity CALM (Campaign Against Living Miserably), UA commissioned the #LostHoursWalk mural with the aim to bring discussions around grief, mental health and suicide out of the shadows. Read more about the project here.
Featured Project:
POWER OF THE FEMME WITH THE SEPTEMBER ISSUES X CROWN ESTATE
UA brought to central London, ‘Power of the Femme’ - an exhibition in celebration of Women’s month (March) in collaboration with The September Issues, a biannual magazine featuring only women contributors. UA helmed a campaign for uninhibited creativity and integrity that represents a commitment to self-exploration, change and growth.
Commissioned by The Crown Estate, the exhibition formed part of Regent St. and St. James’ inaugural ‘Show in the Dark’ - a night of art + culture across Regent St. and St. James. Read the full story here.
Featured Project:
‘POSITIVE DEFIANCE’ WITH SEAT UK X CALM
UA worked with UK male suicide charity CALM - Campaign Against Living Miserably - in collaboration with the car brand SEAT, to commission an artwork for their first UK TV ad campaign.
Much like the charity, the SEAT campaign ‘Because Them, Us’ is a rallying cry to shake up the status quo, breaking the mould to release stigmas around mental health and bringing awareness to it as a universal – not just individual – shared experience and responsibility.
Read the full story here.
Featured Project:
‘CHOOSE LOVE’ WITH HELP REFUGEES X LAKWENA X MADJID
Two artists. Two bold + powerful murals. One positive statement of unity + shared humanity to celebrate Refugee Week. Read the full story here.