"Humans are the unfinished animal.
We complete ourselves through culture."

Unfinished Animals began with a simple belief: stories have the power to change how we see ourselves and each other.

Through strategy, creative direction, partnerships and production, each UA project explored how creativity could build empathy, challenge assumptions and bring people together around ideas that matter.

Selected Work

A selection of projects spanning art, music, culture, mental health and community.

Positive Defiance

Working with Campaign Against Living Miserably (CALM) and SEAT, UA commissioned an original artwork for Because Them, Us—a campaign challenging the stigma surrounding men’s mental health.

Like the campaign itself, the work became a call to reject silence, encourage vulnerability and remind us that mental health is a shared responsibility rather than an individual burden.

REUNION

RockCorps uses the power of music to inspire volunteering and reward action with unforgettable live experiences.

For its annual REUNION campaign in Japan, UA commissioned artist Mel Cerri to create the campaign artwork and visual identity, bringing the spirit of community, creativity and collective action to life across digital and physical touchpoints.

World Refugee Week

To celebrate Refugee Week, UA conceived and produced a public art initiative in partnership with Choose Love and London’s Southbank Centre.

Two artists. Two large-scale murals. One powerful statement of unity and shared humanity. The project transformed public space into a place for conversation, visibility and solidarity.

Power of the Femme

Created in collaboration with The September Issues, Power of the Femme celebrated women’s creativity through an exhibition exploring self-expression, integrity and growth.

Commissioned by The Crown Estate as part of its inaugural Show in the Dark programme, the project championed uninhibited creativity and the transformative power of art and culture.

I'll Be What I Want

Apprentice Nation helps young people discover new pathways through music, creativity and opportunity.

UA partnered with artist Yash Pradhan to develop a campaign identity around the message I’ll Be What I Want—a simple but powerful reminder that the next generation should feel empowered to define success on their own terms.

The Lost Hours Walk

UA conceived and produced a public mural with artist Fandangoe Kid for CALM’s Lost Hours Walk campaign, bringing conversations around grief, suicide and mental health into the public realm.

Known for her bold, emotionally resonant work, the artist helped transform a difficult subject into a powerful act of visibility, remembrance and hope.

"It's very clear to me that your (Jodie) passion sits at the intersection of creativity and life's big questions."

Golriz Lucina, Co-founder, SoulPancake / Participant Media

Founded by Jodie Hamilton, Unfinished Animals was born from a belief that stories shape culture—and culture shapes us.

Working at the intersection of strategy, storytelling and culture, Jodie partnered with brands, artists and non-profits to develop campaigns that brought together creativity and social impact through meaningful stories, partnerships and experiences.

Over the course of her career, she has worked with organisations including Adidas, Disney, British Airways, Sony, Facebook, Choose Love, CALM, BBC, Dr. Martens, Liberty London, Universal Music and Great Ormond Street Hospital Children’s Charity.

Originally from Australia’s Gold Coast and now based in Los Angeles, Jodie has lived and worked across Asia, Europe and North America. That global perspective continues to shape her belief that the most powerful ideas are the ones that help people better understand themselves—and each other.

Jodie Hamilton

As you evolve, so does your purpose.

We are all unfinished animals.