‘Power of the Femme’ exhibition
Last month UA brought to central London, ‘Power of the Femme’- an exhibition in celebration of Women’s month (March)- and we’re very excited to share it with you!
For this project UA teamed up with pals and collaborators- The September Issues- a biannual magazine featuring only women contributors— a campaign for uninhibited creativity and integrity that represents a commitment to self-exploration, change and growth.
Together our mission was to bring the magazine’s content and ethos to a diverse live audience. Not just an exhibition by woman artists but one that empowers the subject, artist and viewer. Power to all femme.
Thankfully with our third partner onboard, The Crown Estate, we found a home as we formed part of Regent St and St James’ inaugural ‘Show in the Dark’- a night of art + culture across Regent St and St James on 14th March, 2019.
Situated on Piccadilly, in the heart of London, we took over a large empty retail unit on the corner of Princes Arcade and transformed it into a multi sensory space.
Curated from the magazine’s three issues with a select few additional artists, ‘Power of the Femme’ is a collection of these fresh and distinct voices who are authoring their identities, defining their own artistic spaces, and creating meaningful work that reflects the diversity and power of global femininity.
In addition to content from the magazine we engaged multi disciplinary artist- Louise Gray- to create a textile and written word piece, ‘Sense Yourself’.
Taking inspiration from the ‘Personal is Political’- which underscored the connections between personal experience and larger social and political structures- Louise adapts this idea to the current state of what women, equality, and feminism issues we are facing today.
The other installation was by photographer and artist- Maisie Cousins- whose super saturated and intimate compositions focus mostly on flowers/ nature, food and the female body. As her work diverts us from the literal, we are left questioning the hyper sexualised nature of the subject which weirdly seem to both “attract and repel in equal measure.”
For the exhibition Maisie included 3 images from her ‘Dipping Sauce’ series together with her hypnotic video piece ‘Slug’.
Last but not least, and definitely one of the most popular elements…for the opening night and ‘Show in the Dark’ event we incorporated a participatory experience. With the help of the amazing makeup artist, Lynski, we asked the audience to express ‘what does power of the femme mean to you?’ through personalised body art.
This was fun and fantastic to watch as both female and male, young and old lined up to brand themselves through colour, pattern, symbols and empowering words. All participants were then photographed against the ‘POWER OF THE FEMME’ flag.
The pop-up exhibition was short but sweet - staying open till Sunday 17th March- we had such a positive response from people coming through the door. In for those who missed it, we’ll hopefully be bringing it back to new audiences soon, so keep a look out.
Thank you to everyone who stopped by- we had a blast- and of course a massive thank you to all the artists involved:
Nadine Ijewere, Mary Rozzi, Tasya van Ree, Molly Matalon, M Rasmussen, Michelle Du Xuan, Gillian Doyle, Laura Bailey, Amber Mahoney, Marie Schuller, Emma Dalzell-Kahn, Andrea Gentl, Pamela Neal, Flora Maclean, Beth Hoeckel, Carlijn Jacobs, Arianna Lago, Maisie Cousins, Eve de Haan aka @ halfaroastchicken, Louise Gray, Ursula Brookbank, Lynski
And special thank you to The Crown Estate, ANM and We Are The Fair.